Gary Vaynerchuk Cares

5 10 2010
http://www.youtube.com/v/BEYjvifUdeM?fs=1&hl=en_US

I think it’s safe to say he cares a lot. This was Gary at SXSW 2010, and I thought it was an excellent presentation. He asks SO many good questions here, and his points always come back to solid, believable points about being human, etc. He never uses business strategy or social media tools to explain what he is all about – he is all about his customers as people. When he says that companies just don’t care enough – he is absolutely dead on. Because companies don’t know enough about their users to know what problem their products are solving anymore. They just know that sales have been down the last quarter and were up the quarter before that. When analyzing a case, we look at year-over-year numbers and retention rates but never start at the absolute base question: what is the company solving for their customers?

As you read in my previous posts, I’m building a company. I was obsessed for the longest time with doing that, with building something. Right now, on a scale of 0 to 10, with 10 being Microsoft and 0 being an idea on paper, I’m at square 1. But the way to get from square 0 to square 1 is to actually have a concept for how customers will benefit from using your product. What is the major problem I’m solving for them? Without the answer to that question, even the best idea on paper is worthless. I love TED – I watch it religiously and used to have a video-a-night-before-bed ritual. But sometimes you need some cracking knuckles, pacing, and swearing from Gary Vaynerchuk to get the message across.

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