Jeff’s Book Review: Crush It! by Gary Vaynerchuk

7 03 2010

I was searching through the Harvard Bookstore recently for a birthday gift for a friend. I didn’t know which book I was looking for specifically, but when I saw Gary’s book it caught my eye. With a slick green-and-black cover design, and a glowing testimonial by Tim Ferriss (author of the 4-hour workweek and a certifiable maniac) the book definitely has a good marketing ploy. But I also remembered Gary from a hilarious wine video that came up in a search I was doing a few years ago, so I decided to give the book a shot.

It is not a difficult read, only a few hundred pages, and Gary is not an overly complex writer. He is passionate and intelligent and maybe a little crazy individual – exactly the kind of guy that can make a business and social media book entertaining and inspiring. He offers a quick overview of his career history and WHY his experience is relevant, then dives straight in to how he can help you “crush it”. Gary walks through how to chose your passion, how to decide if you have the drive, and why you don’t have to be a business person or a writer to start a great and passionate blog. He correctly points out that with blog and twitter searches being so prevalent today, people will find you if your content is strong and you convince people to be interested.

Gary’s book walks you through each major social media vehicle (twitter, facebook, etc.) – why you should use it, when you should use it, his tips and experience with it. Really helpful stuff, boiled down into a few pages. Gary’s writing is straightforward and informative, and he takes NO sidetracks that aren’t helpful for the reader. This book is a quick and inspiring read, whether you are looking to start your own business based on your passion, or if you work with people who are passionate and want to help them succeed.

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