Jordan’s Announce, “They Are Cheap”

29 10 2007

I was sad when the hated Boston Red Sox and their stupid antics won the World Series. Matt Holliday suddenly turned into Travis Hafner, and with Papelbon on the mound, it never seemed close. It seemed inevitable that eventually Papelbon and the rest of the idiots would be celebrating like stupid Japanese Stormtroopers eventually. I turned off the TV with a heavy heart, but somehow I knew someone in Boston was going to pay.

And today, my wish came true. It seems (and I vaguely remember when this contest was announced) that Jordan’s Furniture of Massachusetts will have to reimburse thousands of customers (and millions of dollars) because the Sox won the World Series. The contest stated, simply enough, that if the Red Sox won the World Championship, anyone who bought furniture between March 7th and April 16th at Jordan’s would be reimbursed.

This become a huge PR move for Jordan’s, since this has become a big time story today. And they could be totally on top of it, smiling and happily recounting some great rebate stories. I’m sure there were some people who dropped a ton of money and just prayed the Sox would win. Why doesn’t Jordan’s do a press conference with them? Or schedule to have their new furniture shown off? What if Jordan’s had a special “Red Sox 2007, World Series champs” catalog, filled with the pics of those who won big in this promotion?

But instead, in every single bit of coverage on this story, I hear about how Jordan’s President, Eliot Tatelman, won’t have to cover all the contest expenses because he got contest insurance.

Well doesn’t that just deflate the “WIN” balloons that were streaming from the ceiling after winning the contest. The whole thing was just for the PR, since Jordan’s never intended on following through on their offer. You have to believe that since an insurance company is involved, people may spend years waiting for their rebates. Damn.

So to the people of Boston, it looks like you win twice. First, your beloved Red Sox have struck again. And second, that couch you are lounging in may some day be free. But when is a different story. And thanks, Jordan’s furniture, for tarnishing a great feel good story. I love my feel good stories.

Businesses, not Cities, Win
Fox 4 Coverage
USA Today Coverage Write-Up




2 responses

29 10 2007
Caleb Crowell

Obviously the Boston Red Sox front office (Theo, Larry, and the owners) are just that much better than their counterparts in the Yankee organization. They have just won the World Series for the second time in four years and they have all the young talent to seriously contend for the next few years. And what are the Yankees doing? They have just lost in the first round (again), their manager would not even come back, and their best player and MVP (yes, he is the MVP although Mike Lowell is a close second) is going to opt out of his contract. Sounds like they should be recommended for Front office of the year. Talk to you when BC, the Pats, and the Celtics are celebrating their respective championships.

26 12 2008

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