Thinking About It

15 09 2007


The new ads by Hyundai are pretty interesting. I first read about it over at Three Minds and I agree with most of what they wrote. These ads are very well shot, very uncluttered, and almost soothing on the eye. I’m not crazy about “think about it” as a tag, but I understand what they are aiming for. Hyundai wants to compete in the crowded car industry, and wants people to “think about” what car they buy, not just blindly choose from the big brand options that are laid out before them. This kinda reminds me of the Saturn debut ads that won all kinds of awards years ago. “A different kind of company, a different kind of car” is much better than “think about it”, but the idea is much the same.

Automotive ads have been the center of several of my posts. I think its safe to say that for a long time, really bad car ads dominated the industry. In some ways, this is still true. Billy Fucillo has become a cult figure on the East Coast, mostly for the millions of dollars he spends on amazingly annoying ads. But there is a “wind of change” (always wanted to say that). It really started with the BMW Films years ago, which I believe were designed by Fallon.

Increasingly, car ads have trended towards the ‘film’ category. Aiming to make cinematic beauty. This obviously is much more exciting to watch in both printed and video advertisements. A great example is the “Go Beyond” ad by Land Rover. I wrote an entire post on it here. I’m not much a numbers researcher, but I would love to know the effect these ads have had on car sales. Because although we might enjoy the ad, if it doesn’t influence behavior in any way, then it was just a pretty film and not much more.

UPDATE: Adrants has posted a Mazda ad that shows everything I hate about automobile advertising. Check it out here and on Youtube




2 responses

15 12 2009

Advertise on Your Vehicle For Cash – How to Earn Money From Car Advertising!

Advertising on your vehicle for cash may sound too good to be true, but the truth is that the opportunity to earn money by placing ads on your car is nothing new. More than 15 years ago many companies were trying to find new ways to gain exposure for their products, because billboard advertising was becoming more and more saturated.

That’s when the idea to try advertising on vehicles was born.

This method was much more cost-effective than all the others. According to a study that took place in Chicago, one car with an ad on it, was viewed by more than 40,000 in a single day while driving around the city. And what was the cost for this kind of advertisement? Less than $30 to get 40,000 “impressions”!

As you can see, there are some very good reasons for a company to use this method, but the question is why should you?

The answer is pretty obvious. This is one of the easiest ways in the world to make money, because you don’t actually need to do anything different than normally. You can continue to drive to work, to the gym, to the grocery store and in general you can continue to live your life as usually and getting paid at the same time.

If this sounds like a dream to you, you are probably right.

The problem is that there are certain requirements you should meet for your application to get accepted: they only hire people who are at least 18 years old, own a driver’s license, drive a lot every month and have a good driving record. Sometimes you may even be asked to install a GPS system in your car, because some companies may want to track your mileage. Also, you need to keep in mind that maintenance and insurance will be your own responsibility.

So, let’s say you meet the above requirements, but you don’t own a car. Can you join the program? The surprising answer is yes! You just need to find a company that gives away free cars to people who agree to advertise their services or products. Of course if you take this option, then you obviously won’t get a monthly salary.

In case you are a car owner, then you can earn $500-$3,200 a month. The amount of money you can make depends on: how much you drive and what kind of vehicle you own (you probably won’t get more than $800 if you have a regular-sized vehicle). On the other hand, if you own a truck or a van your salary can climb up to $3,200.

15 12 2009

How to Get Paid to Drive Your Car – You Can Earn Easy Cash From Car Advertising!

Can you really get paid to drive your car? Many companies have realized that it would cost them much less to pay drivers to place ads on their vehicles, instead of using other alternatives such as billboards.

The ads come in many different sizes and forms. You can use bumpers stickers and full body wraps. The larger the advertisement you choose to place on your car, the highest the payout.

Many companies that offer get-paid-to-drive programs have an online application form that you can fill out and they will get to decide if they are going to accept you or reject you.

Before, you fill out the application you should answer the following questions:

1. Do you live in a metropolitan area?
2. Do you drive extensively every month?
3. Are you over 18 years old?
4. Do you have a driver’s license?
5. Are you a permanent resident of one of the following countries: the United States, Canada, the United Kingdom, Australia, Mexico, Japan, the Philippines, New Zealand, Germany, and France?
6. Do you agree to park your vehicle where it can be seen by many people?
7. Do you agree to report any problems to the company, like if the ad gets deteriorated or if your car becomes damaged?

If you answered yes to these questions, then you are probably the ideal applicant for this kind of job and your odds of getting accepted are extremely high. However you should be prepared to be put on a waiting list for several weeks, because the competition is huge!

There are also companies that give away free cars (with advertisement already on them). Of course you don’t get to pick the vehicle you want (you can’t for example ask for a luxury vehicle), but you can be sure that it will be brand new and will have a full warranty. Also, keep in mind that the car will belong to the Sponsoring Company and not to you. However, you will get to keep the vehicle for about 3-5 years free of charge and when the contract ends you may be given the option of purchasing it at a discounted price.

It is estimated that more than 1 million car wraps are on the roads today and the number is increasing more and more every day.

If you are lucky enough to get chosen, you will be able to get $400-$800 just by driving to the grocery store, work and club meetings as you would normally do.

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