Skaters Get Beamed Up

6 09 2007

So after seeing this EA ad for Playstation 3 over at AdRants, I decided to check up on my favorite agency, 72 and Sunny. I wanted to watch their DC Ads again, and see what else they were up to. Luckily, I found a YouTube copy of one of the spots 72 and Sunny made for DC Shoes so this time I can include it for everyone who is too lazy to drop on over to the 72 and Sunny site.

What is most important about this spot is, it’s cool to the SKATERS. To the crowd that already owns the product. They aren’t just trying to convince new little converts to beg their parents for a skateboard. That’s part of the goal, sure, but they are also showing their support for skaters as talented athletes. And they made an video that’s purely entertaining on top of it. That’s something that is sorely lacking in a lot of the “extreme” sport (for lack of a better term – can someone make one up please?) advertising. Don’t just try to convert new groms, but give some support and entertainment to the already converted who are out there busting their butts (literally).

Anyway, I’m over on the 72 and Sunny website and I see a link for spots they did for G4 TV. I’m a recent G4 evangelist, I just started watching “Ninja Warrior” a few weeks ago, but now I’m hooked. So I checked out the spots, and they are amazing. Here is one for Star Trek (the original), which G4 is now playing weeknights at 11 pm.

So good! There are others, like a Star Trek Cribs, and some Man Show ads. The animation is absolutely incredible, so fun to watch. And I won’t forget that Star Trek runs 11 pm on G4 either.

72 and Sunny seems to have it exactly right – pull in creatives from all kinds of backgrounds, throw them together, and watch creativity inspire creativity. Don’t be afraid to try something new, and amazing things can happen. Be motivated to let your product drive innovation! Man I’d love to see their offices! Way to go 72 and Sunny, and keep kickin’ ass!

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