Shaked Out

4 09 2007

Everyone has been talking about the new Sony Ericsson Walkman Phone commercial called “Shake Your City”. I’ve watched it a few times now, and I really don’t get it. Am I missing a product benefit? I don’t get it. It’s funny watching the two guys race through the city shaking things – but it’s not funny for a minute and a half. Cut it to :30, and make it funny, as Hamula would say. And at some point, it would be nice if they showed the product and why they are shaking everything. I’m not going to watch this again, but if you want to, it’s below and on Ads of the World.

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